نشریه مطالعات مدیریت گردشگری
پیاپی 26 (تابستان 1393)

The purpose of the paper was to test the relationship of community attachment and community involvement with sustainable tourism development. The mediating role of perceived effects in local society kashan. Participants were 200 employees (kashan peoples) who were selected by using simple cluster sampling method. All of the participants completed scales of community attachment, community involvement, sustainable tourism development and perceived effects. Data were analyzed with path analysis model by using LISREL software. Results showed that community involvement had a structural effect on sustainable tourism development directly. Community attachment by mediating perceived benefits had an indirect effect on sustainable tourism development. Also, perceived benefits had a direct effect on sustainable tourism development. Perceived costs had a negative and direct effect on sustainable tourism development.

The role of local music festivals in tourism developing;From the perspective of the potential tourists:Case study; local music of Azerbaijan region(Ashighlar)Abolfazl Tajzadeh Namin 0F∗Zhaleh Hashemzadeh1F∗∗AbstractMusical tourism is a combination of two interesting recreation thathave a lot of favor around the world. Today in many of developedcountries have recognized high potential of music in attracting oftourists. Iran is a country with ancient civilization and culture, andwide variety of tribes that everyone has its own special culture identitythat provides an opportunity for developing of folk music tourism. Forinstance region of Azerbaijan is located in north west of Iran that thisregion besides of many kind of natural and cultural attractions has aninteresting local music called Ashighlar that it can be as a new culturalproduct. This research is tried to evaluate the role of folklore musicfestivals as a strategic marketing tool in a specific destination in orderto attract tourist and develop the local tourism. In the present paper,the data are collected via questionnaires distributed among potentialtourists presented in 8th National folk Music Festival held from 19thto 21st May 2013 at Vahdat Hall in Tehran. 120 questionnairesdistributed between the people who were present during performanceof Azerbaijan folklore music (Ashighlar) at festival in three days, 99questionnaires were usable after collecting. Eventually in base ofabove conceptions a conceptual model was designed. This article forvalidity of model and responding to hypothesizes used ConfirmatoryFactor Analysis and one sample T test by using LISREL and SPSSsoft wares. The results suggest that music festivals have ability inattracting of tourist and development of local tourism as welldevelopment of tourism causes conservation, revival and sustainabilityof folk music.

This research is performed to identify the effective solutions forattracting medical tourists and making them loyal. Hence, afterstudying theoretical background and reviewing literature, the effectivefactors on choosing destination were gathered regarding supply anddemand model of medical tourism. Then, the medical tourists dividedinto four groups including Platinum, Gold, Iron and the Lead and thequestionnaires distributed among them. Next, regarding the results,which means the priorities of medical tourists' demands, authors putmedical tourists in two new categories termed Diamond and Silver,based on the similarities on their needs. Afterward, these needsclassified into two categories named hygiene needs and motivationalneeds, regarding Herzberg two-factor theory. In the Diamond type, thelack of motivational needs lead to dissatisfaction, but in the Silvertype, it will not lead to dissatisfaction.

In this paper we have calculated and measured, the value ofProtection Antiquities Tagh Bostan and average willingness to paypeople to visit this location using the Contingent Choice Methodselected Double-bounded Dichotomous choice (DDC) in summer1390.we has been used up logit model To measure willingness to payand Maximum Likelihood method for the estimated model’sparameters. Results show that the average willingness to pay for visitthis place is 460.6 tomans and value of protective is 1,842,400,000tomasn. The results show are effective the proposed amount, incomelevel, number of visit this places, live place upon acceptance orrejection the proposed.

within hotels. This paper aims to estimate the competitive intelligencematurity within Yazd hotels based on its final function. The project isempirically based and is characterized by exploratory approach. Aquestionnaire-oriented survey covering 56 managers of Yazd 3 and 4star hotels as samples was conducted to collect data for the study .Thefindings revealed that CI factors in hotel can be best examined bytechnology intelligence, social and strategic intelligence, marketingand commerce intelligence and competitors intelligence. The findingsindicate that Yazd hotels CI maturity is above the average and in agood condition. Also all of the CI factors maturity was estimatedabove the average. The study provides empirical evidence that CIactivities in 4 star hotels rather than 3 star hotels got better scores.Finally it was shown that in these hotels the focus of the managementis more on inside CI activities than outside one. There are somelimitations; first, the hotels chosen for the study were mainly 3 and 4star hotels; second, this survey was limited to one city of Iran. Thus,the results may not be applicable to all hotels

The changing nature of the tourism industry, with its move awayfrom mass tourism towards greater market segmentation, use of newtechnologies, differentiation of the product and adoption of newmanagement styles, demands a change in the substance of tourisminstitutes policies. This article reviews the development of tourismpolicy from pure promotion to product development to the currentgoal of maintaining competitiveness. It argues for a more balancedgrowth between facilities and tourists' interest and discusses variousplans that may serve as attraction for tourists in Yazd city as casestudy. In this study researcher surveys 2 groups of people involved intourism industry in order to find out their attitudes or opinionsfacilities and possible procedures to improve the quality and quantityof services. Researcher concentrates on the opportunities available andthe needs which can be meet by entrepreneurs. The research uses "TheOpportunity Algorithm" which offers by Anthony Ul wick as a basefor comparing and evaluating the Opportunities. According to thisalgorithm, each opportunity evaluates by the formula: [Importance +(Importance – Satisfaction)]. In final conclusion, most importantneeds and best Opportunities for the tourism industry in Yazd hasintroduced and some propositions has offered. For instance, as one ofthe most important results, it is ascertained that it was neglected toconsider the importance of the entertainment facilities and theexistence of diversity in them.